![]() ![]() Seamless ad campaigns are set up to be repeated time and time again. The Rule of C’s: Clean, Cute, and Comedic The content of Seamless ad campaigns are relatable and funny-commuters can actually look forward to getting a “Seamless subway car.” Witty phrases like “you made rent, celebrate by not making dinner” and “wait for a table? You won’t even wait for a walk sign,” are sure to get at least a smirk, and maybe even a chuckle, out of the average subway rider.Īds are also located on the walls of subways stations, giving people ample time to examine an ad while they wait for the train-which, let’s face it, will probably be late. Seamless targeted these individuals by plastering ads all over subway cars, always complete with colorful imagery and clean text. New Yorkers sit down on the subway and immediately stick their noses in a book, newspaper, or phone-or they look around, avoiding eyes but examining ads. However, Seamless understands what their targeted audience’s daily life looks like-and how to infiltrate it. Digital ads have the ability to reach millions of people, in other words, and in a city as busy as New York, the same can be said for in-person ads. adults are exposed to out-of-home advertising every single day. This was no easy task-the millions of people these ads were targeting walk much faster than the average American and don’t have time to waste, or at least that’s what they want you to think.Ī 2020 study by Arbitron reported that over 89% of U.S. Seamless-part of GrubHub-aimed to position itself out in the real world-throughout the city it serves. Finding a Seamless ad during your morning commute became as common as seeing a subway rat scurry across the tracks-and that’s how Seamless ad campaigns became ingrained in the city’s culture. Yet by relatable content and strategically placed ads, Seamless made New Yorkers feel special. Seamless found a way to grab the attention of a city of over 8 million people -who at any given moment have headphones in their ears, and eyes buried in their phones. There’s a history, culture, personality, and experience that’s completely unique to New Yorkers-and they like being reminded of it. Being a New Yorker is like being part of an exclusive club.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |